Linkbest Tracking Instructions
Linkbest will pass the Tracking ID to the landing pages of your website, app, or WeChat mini-program. You should capture and store the Tracking ID on the landing page (we recommend storing it in a first-party cookie or session) and report the sales conversion data and Tracking ID information to Linkbest through Linkbest's API when necessary events occur (such as submitting an order or making a payment). Linkbest performs attribution based on the Tracking ID.
Sales Conversion Data
Before integration, please ensure that your sales conversion data structure includes the following required fields or their equivalent fields.
(Specific parameter names can be replaced with macros in the brand backend settings.)
| Parameter | Required | Type | Remarks |
|---|---|---|---|
| Lbid | Yes | string | Tracking ID generated by Linkbest for attribution |
| OrderID | Yes | string | Unique order number |
| TransactionTime | Yes | string | Order time |
| Amount | Yes | number | Order amount |
| Status | Yes | string | Order status (specific values defined by the advertiser and synchronized with Linkbest) |
| SubOrderID | No | string | Sub-order number |
| IsNewCustomer | No | number | 1 for new customer, 0 for existing customer |
| Currency | No | string | Currency unit (default: CNY) |
| PromoCode | No | string | Promotion code |
| ItemDetails | No | array | Specific SKU details of the order |
| ----ItemId | No | string | Unique item ID |
| ----ItemName | No | string | Item name |
| ----Quantity | No | number | Item quantity |
| ----Price | No | number | Item price |
| ----CateId | No | string | Item category ID |
| ----CateName | No | string | Item category name |
| ----PayAmount | No | number | Total amount paid (used for calculating partner commission price) |
Integration Methods
- API Tracking Integration (Recommended)
You can interact with Linkbest's API through server-side calls to manage the lifecycle of sales conversion data and maintain other promotional information.
JavaScript pixel code tracking is a way to track and report online sales conversion data to Linkbest. It consists of several JavaScript code snippets, typically inserted into your website's HTML document through a tag manager or manually. These tags work together to identify customers, track conversions, and report order (and item) data on your website.
You can track and report sales conversion data to Linkbest in your app by integrating the APP SDK provided by Linkbest.
The WeChat Mini-Program integration method mainly explains the process of tracking and handling attribution parameters in WeChat Mini-Programs.
Contact Information
If you have any questions, please contact your marketing consultant.